Digital Marketing Apprentice

Job Title	*Digital Marketing Apprentice*
Reports To	Marketing Manager
Department	Marketing
Location	Newland Office

Primary Purpose of the Role

The purpose of the role is to provide support to the marketing team through a range of digital channels and continue to promote Ashcourt Group’s divisions. Candidate to study Marketing Assistant qualification on day release. Salary - £12,000 per annum.

Key Accountabilities

(The key responsibilities of the role against which performance is measured)

Help to create engaging content that supports the brand image of the Group
Help with the ordering, designing and stock of all branded merchandise and promotional material
Assist with and maintain the Group’s social media platforms, including engaging content creation
Support the Marketing division by helping to plan and source materials for events
Maintain the Group’s email marketing channels, promoting lead generation and sales
Help to maintain the Ashcourt Merchandise shop and push sales through online channels
Work towards increasing the overall presence of the Group online through SEO changes, paid media campaigns and creative media
Contribute to creative ideas / solutions that will assist with the successful marketing of specific campaigns or the Group as a whole

Projects/Reporting

Report monthly on social media engagement, following and statistics
Report monthly on paid social media campaigns
Report on Google Adword campaigns, providing insights into performance and ensuring continuous improvement across all campaigns
Report monthly on Google Analytics channels

Health & Safety Role

Follow and obey all Health & Safety rules and regulations in the office
When visiting sites, obey all site Health & Safety rules using basic knowledge of appropriate PPE requirements and site induction processes.

Training Awareness & Competencies

Attend training where deemed appropriate by HR or direct report

Competencies

Consistently high-quality work
Implement clever, successful marketing techniques
Communication skills both in person and through marketing literature
Works independently
Detail conscious
Works on own initiative

Qualifications/Experience	Essential	Desirable
(What are the qualifications required for this role)	Essential	Desirable
5 GCSEs or equivalent at level C or above including Maths & English	
Up to date with social media trends	
Trainable
Adhere to brand guidelines with all created content	
Reporting on social media performance

Specific Skills/Knowledge	Essential	Desirable
(What are the skills required to sustain this role)	Essential	Desirable
Highly creative individual with the ability to identify target audiences and manipulate content to suit	
Adobe Illustrator		
Adobe Photoshop		
Adobe Lightroom Classic		
Adobe Premiere Pro		
Adobe InDesign		
Strong content and copywriting skills	
Strong interpersonal and communication skills	
Microsoft Office suite including advanced knowledge of excel spreadsheets	